FOR IMMEDIATE RELEASE – SEPTEMBER 1, 2020 ROSSLAND, BC, CANADA
Fiercely independent RED Mountain has joined the Ikon Pass for winter 2020-21. RED joins 43 iconic Ikon Pass destinations, including Mammoth Mountain, Squaw Valley Alpine Meadows, Jackson Hole Mountain Resort, Snowbird, Alta, Revelstoke, and a veritable bucket list of others around the world.
The Ikon Pass partnership expands RED’s ability to stay competitive in the modern market and strengthen the value proposition it has offered to adventurous guests. The mighty mountain will maintain its independence, ownership and management, its scruffy-chic style, and its singular voice within the ski industry.
“As one of the first ski resorts in North America, RED Mountain defined independence and authenticity, anchored by an emotional connection to its history, community, guests and staff. To stay current in the ever-changing modern ski-travel market, we are proud to become a member of the Ikon Pass community and join a list of iconic ski destinations that share the same devotion to authenticity and character,” said RED Mountain CEO, Howard Katkov. “We believe this will benefit our community and those who have never had the chance to experience RED.”
Ikon Pass holders will have access to seven days at RED with no blackout dates, and Ikon Base Pass holders will have access to five days, with select blackout dates. There is no access to RED on the Ikon Session Pass 4-Day.
The Ikon Pass mix of legendary mountain destinations offers great incentive to go on more road trips, slay more lines, and meet more new best friends. Make that long dreamed-of road trip to the West’s best powder destinations and hit cult classics Crystal Mountain, Mt. Bachelor, and RED. Keep it Canadian with an Ikon Pass-fueled mission to RED, Revelstoke, and SkiBig3.
By maintaining its freestanding status and joining the mighty Ikon Pass community, RED Mountain is poised for an incredible season for 2020-21. The resort continues to invest in improving the adventure with exciting new terrain, dining, and accommodation options and has every intention of staying relevant for decades to come.
ABOUT RED MOUNTAIN
RED Mountain is the last great, unspoiled resort, located in Rossland, BC. First stop on Canada’s famous Powder Highway, fiercely independent RED delivers 3,850 acres of pristine skiing, putting us in the Top 10, size-wise, in N. America. In 2019, we also added a new chairlift and 7 more runs, adding over 300 acres on Topping Creek to streamline skier flow to Grey Mountain. Add in our 300″/7.6m of annual snowfall, wide-open groomed runs, epic vertical (2,919ft/890m!), $10/run in-bounds cat-skiing, 360-degree descents, a new boutique hotel, a modern hostel, a rich tradition, the best tree runs on planet earth, and it’s no wonder The NY Times voted us their “#8 Best Place in the World to Visit.” We also nabbed “Most Underrated Resort” by Skiing. Wondering what “#1 Most Acres Per Skier” means? Fresh turns you don’t have to fight for.
ABOUT IKON PASS
The Ikon Pass welcomes skiers and riders to a community of inspiring mountain destinations and the people who live and play among them across the Americas, Europe, Australia, New Zealand, and Japan. Brought to you by Alterra Mountain Company, the Ikon Pass unlocks adventure at iconic and unique destinations including Aspen Snowmass, Steamboat, Winter Park, Copper Mountain Resort, Arapahoe Basin Ski Area, and Eldora Mountain Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Jackson Hole Mountain Resort in Wyoming; Big Sky Resort in Montana; Stratton, Sugarbush Resort, and Killington in Vermont; Windham Mountain in New York; Snowshoe in West Virginia; Boyne Highlands and Boyne Mountain in Michigan; Crystal Mountain and The Summit at Snoqualmie in Washington; Mt. Bachelor in Oregon; Tremblant in Quebec and Blue Mountain in Ontario, Canada; SkiBig3 in Alberta, Canada; Revelstoke Mountain Resort, RED Mountain, and Cypress Mountain in British Columbia, Canada; Sunday River and Sugarloaf in Maine; Loon Mountain in New Hampshire; Taos Ski Valley, New Mexico; Deer Valley Resort, Solitude Mountain Resort, Brighton Resort, Alta Ski Area, and Snowbird in Utah; Zermatt in Switzerland; Thredbo and Mt Buller in Australia; Coronet Peak, The Remarkables, Mt Hutt in New Zealand; Niseko United in Japan, and Valle Nevado in Chile. Special offers are available at CMH Heli-Skiing & Summer Adventures, the world’s largest heli-skiing and heli-accessed hiking operation. For more information, please visit www.ikonpass.com.